Comments on: Come on DoubleClick, let’s get real http://javidjamae.com/2005/06/23/come-on-doubleclick-lets-get-real/ Javid Jamae's thoughts on software, startups, and other things. Tue, 07 Feb 2012 19:24:25 +0000 http://wordpress.org/?v=2.7 hourly 1 By: brendan http://javidjamae.com/2005/06/23/come-on-doubleclick-lets-get-real/comment-page-1/#comment-22 brendan Thu, 05 Jan 2006 06:57:00 +0000 http://javidjamae.com/?p=115#comment-22 If you really insist on text-based ads and want to prevent search engines (that listen to robots.txt) from indexing the content, then you should put the ad in an iframe and point it to something restricted by the robots.txt file. In theory, the robot shouldn't follow the link while at the same time the ad will appear as part of the page. If you want it to look more in-line you could go fancier with ajax-type stuff but that's another subject... :-) If you really insist on text-based ads and want to prevent search engines (that listen to robots.txt) from indexing the content, then you should put the ad in an iframe and point it to something restricted by the robots.txt file. In theory, the robot shouldn’t follow the link while at the same time the ad will appear as part of the page. If you want it to look more in-line you could go fancier with ajax-type stuff but that’s another subject… :-)

]]> By: Javid http://javidjamae.com/2005/06/23/come-on-doubleclick-lets-get-real/comment-page-1/#comment-21 Javid Tue, 29 Nov 2005 16:22:00 +0000 http://javidjamae.com/?p=115#comment-21 Yes, there are ways using screen-scraping. You have to analyze the structure of the page and determine which element in the HTML/XML tree has the ad in it and block it. You can use a tool like Greasemonkey to do this with Javascript. But this is much more difficult to maintain than simple URL blocking. If a site changes the layout of the page, your script would have to change. So you would have to have site specific code for blocking ads.<br/><br/>The point is that it is naive to say that advertising as we know it is over. Yes, there are ways using screen-scraping. You have to analyze the structure of the page and determine which element in the HTML/XML tree has the ad in it and block it. You can use a tool like Greasemonkey to do this with Javascript. But this is much more difficult to maintain than simple URL blocking. If a site changes the layout of the page, your script would have to change. So you would have to have site specific code for blocking ads.

The point is that it is naive to say that advertising as we know it is over.

]]> By: aljam http://javidjamae.com/2005/06/23/come-on-doubleclick-lets-get-real/comment-page-1/#comment-20 aljam Thu, 24 Nov 2005 04:42:00 +0000 http://javidjamae.com/?p=115#comment-20 I don't know about Ad-Block, but there are ways to block Google's text-based ads. I have done it on my computer. I don’t know about Ad-Block, but there are ways to block Google’s text-based ads. I have done it on my computer.

]]> By: Farid http://javidjamae.com/2005/06/23/come-on-doubleclick-lets-get-real/comment-page-1/#comment-19 Farid Wed, 06 Jul 2005 23:09:00 +0000 http://javidjamae.com/?p=115#comment-19 <a HREF="http://www.xav.com/scripts/search/help/1048.html" REL="nofollow">How to prevent sections of your pages from being indexed</a> How to prevent sections of your pages from being indexed

]]> By: Javid http://javidjamae.com/2005/06/23/come-on-doubleclick-lets-get-real/comment-page-1/#comment-18 Javid Sat, 25 Jun 2005 20:59:00 +0000 http://javidjamae.com/?p=115#comment-18 1. Go to www.google.com<br/>2. Search for something (e.g. "mortgage")<br/>3. Do whatever you want to try to block the ads on the right side of the page from appearing using AdBlock.<br/><br/>Yes, if the ads are in a seperate IFrame or appear as an image, you can block them. But, if they are just plain text that appears on the page, you cannot block them using AdBlock (so far as I know). 1. Go to http://www.google.com
2. Search for something (e.g. “mortgage”)
3. Do whatever you want to try to block the ads on the right side of the page from appearing using AdBlock.

Yes, if the ads are in a seperate IFrame or appear as an image, you can block them. But, if they are just plain text that appears on the page, you cannot block them using AdBlock (so far as I know).

]]> By: Luke Reeves http://javidjamae.com/2005/06/23/come-on-doubleclick-lets-get-real/comment-page-1/#comment-17 Luke Reeves Fri, 24 Jun 2005 19:37:00 +0000 http://javidjamae.com/?p=115#comment-17 The line "http://pagead2.googlesyndication.com/*" in my adblock file prevents me from seeing any Google textads - what makes you think they're unblockable? The line “http://pagead2.googlesyndication.com/*” in my adblock file prevents me from seeing any Google textads - what makes you think they’re unblockable?

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